Case Study

Pranav Chandra

How a UNSW founder built his PT Finder platform in just 15 days, turning his fitness industry idea into a working MVP without writing any code.

15
Days to MVP
5/5
Perfect Ratings
10/10
Recommend
Ready to Launch
Read the story

The Problem

A non-technical founder's struggle to bring his fitness platform to life.

Pranav Chandra, founder of PT Finder, had identified a clear gap in the fitness industry: making it easier for people to access personal trainers without requiring gym memberships, while giving trainers access to a broader client base. As a non-technical founder, he faced the classic challenge of turning his vision into reality.

The biggest challenges he faced:

"The biggest challenge was understanding the features and UI, as in trying to figure out what would be a good and easy-to-navigate web design for users."

What made this complex:

Creating user-friendly web design without technical knowledge
Building a dual-sided platform for trainers and clients
Implementing complex filtering and geolocation features
Navigating scope decisions without technical guidance

The Market Opportunity

Connecting personal trainers with clients seeking fitness services outside traditional gym memberships, creating a win-win marketplace for both sides of the fitness industry.

The Solution

A comprehensive PT Finder platform that connects trainers and clients.

We developed a clean, user-friendly PT Finder platform that allows users to:

Smart Filtering System

  • • Browse personal trainer profiles
  • • Filter by location, specialization, and availability
  • • View detailed trainer information and pricing

Direct Communication

  • • WhatsApp integration for instant contact
  • • User-friendly trainer dashboard
  • • Secure profile management

Technical Scope Delivered

Modern, responsive web application for desktop and mobile
User authentication and profile management system
Geolocation services for proximity-based searching
WhatsApp integration for direct client-trainer communication
Advanced filtering by specialization, location, and availability

15 Days

May 16 → June 2, 2024
1

Initial Vision Discussion

"The initial discussions were quite smooth. Mercy was able to understand and note down the main points of my idea, as well as what an MVP needs to function."
— Pranav's feedback

We defined his core vision: a platform connecting personal trainers with clients seeking fitness services outside traditional gym memberships, with clear filtering and communication features.

2

Week 1: Scope Definition & Setup

MOU Process

"The program enrollment and MOU signing process were quite simple and straightforward."

MVP Scope Document

Created detailed deliverables outline that Pranav found "really helpful"

Technical Planning

Mapped out user authentication, geolocation, and filtering architecture

3

Week 2: Development & Testing

Core Platform Development

Built user-friendly interface with trainer profiles and filtering system

Weekly Testing Cycles

Pranav tested features and provided feedback for debugging

Feature Enhancement

Added WhatsApp integration and refined user experience

"I found the communication to be effective and professional. Mercy notified me all the key phases of the development and I was able to try it out and send it back for debugging."
— Pranav's experience
4

Final Phase: Launch Ready

Final Testing

Comprehensive testing of trainer dashboard and user flow

Feature Completion

All core MVP features implemented and validated

Market Ready

Platform ready for user onboarding and market testing

What Worked

The collaboration that delivered exceptional results.

Effective Scope Management

"Getting input at key points helped me stay on track and avoid going off scope. I was distracted by a lot of useless features for the MVP, but Mercy's input and focus on launching the MVP and gaining traction were quite helpful for the scope."

Key scope management benefits:

Prevented feature creep and scope expansion
Focused on launching and gaining traction
Clear MVP deliverables documentation
Strategic input at key decision points

Product Enhancement

"The addition of a WhatsApp interaction button to the MVP was something I didn't think of, but it's quite useful and would help the communication between users and PTs."

Strategic improvements we added:

WhatsApp integration for direct trainer-client communication
User-friendly trainer dashboard design
Intuitive filtering and search functionality

Non-Technical Founder Success

"The expectations were clear from the start as they were stated in the MOU. With my schedule and work commitments, I found the testing requirements manageable and appropriate."

The Results

Perfect satisfaction across every metric.

Perfect Satisfaction Scores

Pranav rated every aspect of our service 5/5:

5/5
Overall Satisfaction
5/5
Communication Quality
5/5
Development Speed
5/5
Scope Planning
5/5
MVP Quality
5/5
Requirements Met
"Yes, the MVP had all the features I discussed"

Recommendation Score

10/10

When asked how likely he was to recommend Zorentia to other founders, Pranav gave us the highest possible score.

"The MVP I received was amazing, and it was the perfect thing I needed for testing so this pilot program was an amazing opportunity for me."

Real Impact

Beyond the technical delivery.

From Idea to Reality Without Code

"I would say it's turning my idea into a working MVP without needing to write any code. It makes the whole process of testing my concept way more accessible and gave me something tangible to show to users."

Ready for Customer Feedback

"I feel quite confident using this MVP to gather initial customer feedback. It captures the core idea well and gives me a good starting point to gain traction and test usability."

Strong Foundation for Growth

"Yes, the MVP delivered was within the initial scope, and it gave me a solid foundation. It has the features for the core functions and it gives me something concrete to start onboard the users and testing the idea."

What We Delivered

Complete technical specifications and deliverables.

Technical Specifications

Core Platform Features

Trainer Profile System

Complete trainer profiles with bio, expertise, location, and pricing structure

Advanced Filtering

Filter by location, specialization, availability, and other key criteria

Geolocation Services

Proximity-based searching to find trainers in user's area

WhatsApp Integration

Direct communication channel between trainers and potential clients

Technical Architecture

Responsive Web Application

Modern, responsive design accessible on both desktop and mobile browsers

User Authentication System

Secure user registration, login, and profile management

Trainer Dashboard

User-friendly dashboard for trainers to manage their profiles and availability

Documentation & Handover

📋
MVP Scope Document

Detailed deliverables and development process outline

🚀
Production Ready

Fully functional platform ready for user onboarding

🏠
Complete Ownership

Full platform ownership transferred to Pranav

What's Next

Ready for market validation and user onboarding.

Pranav now has a fully functional PT Finder platform that captures his core business idea. The MVP provides a solid foundation for onboarding both personal trainers and clients, testing market demand, and gathering real user feedback to guide future development.

His advice to other non-technical founders:

"The pilot program is a great way to bring your idea to life quickly and affordably. It is a good first step for non-technical founders to focus on other things instead of coding or UI."

The Value Delivered

"The value I received from this pilot program was great. It was a low-risk, high-reward opportunity for me."

Platform Enhancement Feedback

"Maybe offer more visibility into the progress during the building phase, through a simple dashboard or mini updates to make the founders feel more involved."

— Feedback we're implementing in our future platform development

Ready to Build Your MVP?

Join our pilot program and experience the same methodology that helped Pranav build PT Finder in just 15 days.

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