Case Study

Nicholas Wong

How the former Head of Strategy at SBS built his speech training MVP in just 15 days using our 1G methodology.

15
Days to MVP
5/5
Satisfaction
10/10
Recommend
Live Product
Read the story

The Problem

A clear vision meets technical complexity.

Nicholas Wong had a clear vision: create the only product providing cultural and pronunciation fluency training specifically for Australian English. As the former Head of Strategy at SBS with experience leading international product teams, Nick understood the market need.

The technical reality was daunting:

"Not knowing code and how to build the backend. Other no-code solutions like Bubble only got me part of the way there and ultimately felt more like a front end system."

What made this complex:

Required integration with advanced speech analysis API
Needed to grade user pronunciation against 10 specific metrics
Had to handle real-time audio processing and feedback
Required production-ready deployment, not just a prototype

The Market Opportunity

More than 40% of Australians have parents or themselves born overseas, creating huge demand for culturally-contextual English training.

The Solution

A comprehensive speech training platform that works.

We developed a comprehensive speech training platform that allows users to:

User Experience

  • • Record five specific phrases for analysis
  • • Receive grading against 10 defined pronunciation metrics

Technology

  • • Real-time feedback powered by exclusive speech science
  • • Production-ready functionality from day one

Technical Scope Delivered

Full API integration with Beena's backend speech analysis system
User interface for recording and playback
Scoring system with detailed feedback
Production deployment and hosting
Complete documentation and code handover

15 Days

May 12 → May 27, 2024
1

Initial Scope Discussion

"Your approach to requirements gathering was clear, crisp, and concise. You listened then provided feedback to clarify."
— Nick's feedback

We defined the exact scope: An MVP allowing users to record five phrases and have those graded against 10 defined output metrics using Beena's backend API, deployed to production.

2

Week 1: Foundation & Setup

MOU Signing

"Very straightforward. MOU was short and easy to understand."

API Integration Planning

Met with Nick's API developer to understand integration requirements

Environment Setup

Created testing environment for team feedback

3

Week 2: Development & Iteration

Implementation Logic Defined

Collaborated with Nick to finalize MVP logic

Rapid Development Cycles

Built core functionality with frequent updates

Real-time Collaboration

Weekly check-ins and immediate feedback integration

"The post-meeting write-ups and next steps have been excellent, and your communication across essential channels has been spot on. You've managed customer interactions thoughtfully—minimizing wasted time while maximizing turnaround speed."
— Nick's experience
4

Final Week: Testing & Launch

User Testing

Nick provided feedback on UI/UX elements

Process Refinements

Implemented suggestions like record button functionality optimization

Production Deployment

Delivered fully functional MVP ahead of schedule

What Worked

The collaboration that delivered exceptional results.

Communication Excellence

"Your timely feedback has helped prevent scope creep and kept the project on track for delivery. I also appreciated your practical suggestions to improve the user flow—those definitely elevated the quality of the results."

Nick rated our communication 5/5 across:

5/5
Frequency and clarity of updates
5/5
Requirements gathering process
5/5
Customer interaction management
5/5
Development progress transparency

Technical Expertise

"The UI and UX are clean, with core principles well applied to make user testing seamless."

Specific improvements we suggested:

Record button functionality (on/off vs on/release) optimized for mobile use
User flow enhancements that elevated the final product quality
Practical suggestions that prevented scope creep

Founder-Focused Approach

"By ensuring that I kept the momentum to completion. This is critical for development momentum - critical for the user to be timely to ensure continued momentum."

The Results

Perfect satisfaction across every metric.

Perfect Satisfaction Scores

Nick rated every aspect of our service 5/5:

5/5
Overall Satisfaction
5/5
Communication Quality
5/5
Development Speed
5/5
Scope Planning
5/5
MVP Quality
5/5
Requirements Met
"Completely meets core requirements"

Recommendation Score

10/10

When asked how likely he was to recommend Zorentia to other founders, Nick gave us the highest possible score.

Real Impact

Beyond the technical delivery.

Emotional Support for Non-Technical Founders

"Having a technical co-pilot. A person able to translate outcomes into code. It's refreshing to hand over work and to have someone who will carry some of the burden. As a non technical single co founder it's an emotional assistance in some way."

Proof of Concept Achievement

"Getting an MVP is a proof point on itself for a non-technical person, an emotional state of success."

Ready for Market Validation

"Good. It will be used with other tests to complete cycle of feedback."
— Nick on his confidence using the MVP to gather customer feedback

What We Delivered

Complete technical specifications and deliverables.

Technical Specifications

Core Functionality

Audio Recording System

Clean interface for users to record five specific pronunciation phrases

Real-time Analysis

Integration with advanced speech science API providing 10-metric grading system

Scoring Interface

Comprehensive scoring system with detailed feedback visualization

Production-Ready Deployment

Fully functional platform ready for real users, not just a prototype

Technical Integration Complexity

API Integration

Connected Nick's vision to Beena's sophisticated speech analysis backend

Cross-platform Optimization

Handled differences between PC and mobile user interactions

Real-time Processing

Managed audio capture, processing, and immediate feedback delivery

Documentation & Handover

📄
Complete Documentation

Technical documentation for future development

🔄
Repository Transfer

GitHub repository with full version history

🏠
Code Ownership

Complete code ownership transferred to Nick

What's Next

Using the MVP for market validation.

Nick is using the MVP as part of a comprehensive feedback cycle to validate his Australian English training concept. The platform serves as a functional proof-of-concept that demonstrates the viability of culturally-contextual pronunciation training.

His advice to other founders:

"Each founder needs to make sense of their own interaction. This is process of you get what you put in."

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