Decision Infrastructure for software

Zorentia standardises the decisions behind software — before, during, and after build. From raw idea to live product, every choice becomes structured, trackable, and connected to code.

Build With Conviction
Decision Starter
SaaS Analytics Platform
Doc #047
"What specific pain points do your target users face with current analytics tools?"
Data is scattered across multiple platforms, making it impossible to get a unified view of performance metrics...
"Who are the primary decision-makers for analytics software purchases?"
Usually the VP of Marketing and CTO working together, with input from data analysts...
Assessment Complete
8/10 Questions
Westpac
UNSW Founders
AWS Activate
UNSW Business School
Decision Modules

An integrated system for informed product decisions

Reduce rework, control scope, and build with confidence on our decision infrastructure platform. Capture trade-offs, track pivots, and connect directly with your build tools.

72%
Faster decisions
64%
Less rework
Before Build

Decision Starter

Turn raw concepts into structured technical specifications — scope what matters, translate requirements into code-ready detail, and set timelines so builds start with conviction, not guesswork.

Explore Before Build

Before Build Products

Idea Picker
Cut through noise and choose the idea most ready for customers.
Tech Translator
Convert vision into precise technical requirements.
Strategic Foundation
Before Build Suite
Toolkit #001
Idea Picker
Complete
Cut through noise and choose the idea most ready for customers.
Tech Translator
Complete
Convert vision into precise technical requirements.
MVP Scoper
In Progress
Define the minimum viable product with clear boundaries.
Foundation Ready
3/4 Tools
During Build

Development Execution

Make every trade-off explicit. Manage scope creep, clarify business rules, and anticipate risks — so you ship on time and on budget.

Manage Your Build

During Build Products

Scope Analyzer
See the true cost of “just one more feature” in time, complexity, and risk
Decision Framework
Surface and settle embedded business decisions before they block developers.
After Launch

Growth & Evolution

Preserve decision context across pivots and new teams. Track past reasoning, evaluate new features against goals, and evolve with confidence.

Guide Your Growth

After Launch Tools

Decision Logs
Track key decisions & reasoning
Feature Scoper
Evaluate new feature effort
Growth & Evolution
Evolution Timeline
v2.3.1
Initial Launch
Mar 2023 • v1.0
12 features • 3 platforms
Performance Update
Aug 2023 • v1.5
8 optimizations • 40% faster
Current Version
Feb 2024 • v2.3
27 features • 5 platforms
42%
User Growth
18
Features Added
94%
Retention
5
Platforms
Active Evolution
3 Milestones
Structural Integrity

The Architecture of
Product Decisions

Zorentia makes product decisions structured, trackable, and reusable — just like code.

01

Foundation

No more decisions disconnected from business goals. Every choice ties back to your core objectives.

02

Framework

Adapt without chaos. As data changes, your decision system flexes without losing its integrity.

03

Connections

Prevent hidden costs. See how choices ripple across teams and timelines before you commit.

Zorentia
Startups
SaaS Teams
Marketplaces
University Students

Support for different
builder types

From SaaS teams to startups to universities, ambitious builders grow with Zorentia’s decision infrastructure.

Startups / Founders

Pick the right idea, translate vision into specs, and scope your MVP before hiring devs.

Tools: Idea Picker, Tech Translator, MVP Scoper

SaaS Teams

Prevent feature creep, align business and devs, and reduce costly rework with decision logs.

Tools: Scope Analyzer, Decision Logs, Decision Framework

Leadership

Prioritize critical two-sided features, phase rollouts, and manage complexity with confidence.

Tools: MVP Scoper, Scope Analyzer, Decision Framework

University Students

Equip students with tools to validate ideas faster and turn concepts into specs at scale.

Tools: Idea Picker, Tech Translator, MVP Scoper

Z
Decision Infrastructure • Requirements • Validation • Delivery
Active Session
3 founders online
Customer Discovery
"We need better project scoping tools"
"Too many development false starts"
"Requirements keep changing mid-build"
Requirements Analysis
✓ User journey mapping complete
✓ Technical constraints documented
✓ Success metrics defined
Decision Matrix Engine
Prioritization: Auth System > User Dashboard > Analytics
MVP Scope
Phase 1: Core authentication & dashboard
Timeline: 6-8 weeks
Team: 2 developers + 1 designer
Validation Pipeline
✓ 5 user interviews completed
✓ Technical proof-of-concept built
✓ Market fit assumptions tested
92% Success Rate
3.4x Faster
21d Avg Time
Decision Infrastructure Flow
Problem Discovery
Solution Architecture
Scope Validation
Build Execution
Decision Velocity Trend

Proof that decision infrastructure works

From our pilot, founders showed that Zorentia's tools bring clarity, confidence, and focus to the build process.

What Builders Say

Swipe
Clarity in Requirements

"The approach to requirements gathering was clear, crisp, and concise."

💡

Clear structure gives founders confidence they're building on solid ground.

MVP Scope That Guides

"I found the MVP scope document really helpful. It clearly outlined the MVP deliverables and the development process."

💡

Turning vague ideas into actionable, trackable scope.

Tools That Think With You

"The insight gathering online tool is great — helpful for founders to think through concepts and ask good questions."

💡

Software that helps you decide, not just store decisions.

Confidence With a Co-Pilot

"Having a technical co-pilot. Someone able to translate outcomes into code. It's refreshing to hand over work."

💡

Non-technical founders don't have to navigate alone.

Accessible for Non-Coders

"It turned my idea into something I could test without writing any code… it gave me something tangible to show."

💡

Make progress without waiting on engineers.

Focus on What Matters

"Zorentia helped me hone in on what's important for an MVP and gave me a better understanding of what developers need."

💡

Cut the noise, ship what really matters.

Tangible Outcomes

"A working product to show people how the concept would work, look and feel."

💡

Decisions that translate directly into proof you can share.

Seamless Integration

Works with the tools
your team already uses

Zorentia connects seamlessly with your existing workflow. Decisions made in our platform automatically sync with your team's favorite tools.

Live Sync
Your Workflow Connected
4 tools active
New Task Created — Decision synced to Jira
“Add authentication flow”
Linked to Pull Request — Requirements visible in GitHub
PR #128: Payment Flow
#
Decision Shared — Update pushed to Slack channel
#product-team • MVP Scope
Document Updated — Decision log synced to Notion
“MVP Scope v2.1”
All integrations synced
Updated just now

Jira

Automatically create tickets with proper story points, requirements, and acceptance criteria.

GitHub

Link decisions to pull requests and issues for complete development traceability.

#

Slack

Share decision updates and get team feedback directly in your workspace channels.

Notion

Export decision documents and requirements directly to your team's knowledge base.

No setup required • Works with your existing accounts
Get Started

Build with Conviction

Ready to structure your next build?

Start your first decision flow instantly, or tailor Zorentia for your software team.

Start now

Transparent, pay-as-you-go pricing

Decisions are pay-as-you-go. No lock-ins, no hidden fees — just credits you spend on the tools you need, when you need them.

Pricing details

Start integrating today

Plug Zorentia into Jira, GitHub, Slack, and Notion in minutes. Keep building — we’ll make sure every decision stays connected.

Integration docs